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Escapism


Our drive to explore is associated with risk and freedom. The desire to explore comes from our views of life, our understanding of where we have been, and an awareness that we can always do better if we free ourselves from the familiar and set out in search of the new.

Escapism is our motivation to live outside certainty. An adventure into the unknown and continually seeking the new.


Cycling on paved roads across vast expanses of land is liberating. The creation of the bicycle has allowed mankind to explore new regions more intimately than by vehicle. But restricting ourselves to the paved surfaces built for our adventures constrains us to a static interpretation of our world. We should not restrict our freedom to boundaries created by white lines that run parallel to us. The Escapism Collection is our model for exploring beyond the white lines and giving meaning to everything that exists outside these boundaries.

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